My business partner and myself were doing some brainstorming yesterday, trying to come up with an attention grabbing heading for a flyer to advertise our Buyers' Agency. Not as easy as you would think, considering that most of us are currently junk mail overloaded and barely look at what lands in our letterbox. After doing some research, I've discovered that the majority of readers need to have their attention captured within the first 3 seconds, hence the importance of a great heading line. We did come up with a few ideas for a small flyer ad but would appreciate input here from those of you who remember particularly special headings or have more creativity than me!! Anyone?