Have been reading some really interesting business books lately and came across this gem: This business/franchise advisor set up his own home based business where he advised potential franchisees, franchisors and business buyers about the ins, outs, pitfalls etc. He had one Australian couple coming to him all excited about stopping their jobs to buy into a franchise. They had looked into it, they said, and decided on which one they would buy. When they told him they were putting their life savings on the line, all $15 000 of it (this was back in 1995) the advisor automatically began to shortlist, in his mind, all the current franchises that would have such a low start up cost. Imagine his surprise when they told him they wanted to run McDonalds!! Needless to say, the moral of his story here was to DO YOUR RESEARCH!!